How Autoresponders Boost Sales

Published: 15th February 2005
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Imagine going to bed and waking up in the morning to find

that you made sales while you slept - all because of your

autoresponder!



What exactly is an autoresponder? An autoresponder is an

automated email program that responds to an incoming

email with a message written by you. The message can be

written once and loaded in the autoresponder and forgotten

about. It's as easy as that.





Some Uses for Autoresponders





1. Use autoresponders as an immediate acknowledgement

to those who send you information. Let the recipient

know that you have received their message and when to

expect a reply.



2. Create a FAQ document to answer commonly asked

questions about your product or service. Use the

familiar question and answer format.



3. Collect names and email addresses by using a capture

form. This allows you to build a list and as marketers

keep saying, lists lead to repeat sales.



4. Make all your articles and newsletters available via

autoresponder.



5. Offer free reports or e-courses to show your expertise


to your customers. This is a great way to capture

prospects' name and email address for future follow-up.



6. If you publish an e-book, put the different chapters

or excerpts in your autoresponder.



7. Archive issues of past ezines and put some of the best

ones in an autoresponder and let your prospects access

them.





Before you send out information via an autoresponder you

should always check the content for spam triggers that

may prevent your messages being delivered. To have a free

check on your emails/messages go to:

http://www.merchant-account-service.com/stop_spam_mail.html



If you are not using an autoresponder already you may be

losing up to 400% of potential sales. Research shows that

autoresponders increase your exposure to your prospects

and this increased contact with them leads to higher sales.



Remember if you're not using an autoresponder and gaining

these sales, your competitors will!





(c) John Lynch







(To get a Free autoresponder and a Free email marketing


course go to:

http://www.merchant-account-service.com/free_autoresponder.html)

This article is free for republishing
Source: http://johnlynch2.articlealley.com/how-autoresponders-boost-sales-1308.html


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